Casual Depression...

Don't worry, I am not going to turn all doom and gloom on you now! However, the global recession is very much here to stay and its getting harder to keep any motivation when the world is in economic crisis! Anyone else bored of the new pop phrases being thrown about 'current economic climate', 'credit crunch', 'double dip'-- (and no, we are not talking about indigo here people!!)...??
 

Wish we could get lunch for $5 in London!!..

There is however a small silver lining to this very gloomy cloud, history proves that Denim sales grow in a recession (or 'depression' as it was called back in the day). Big Whoop Whoop for us dudes!!.....

It is very clear to see that spending patterns of the average consumer will change, the focus moves from high fashion to staple pieces that will last us through the dark days! No longer will we be parading around like a peacock with all our finery on display. No one wants to 'show off' their money in such an obvious way when we should be lucky to have wages to spend at all!

Ummm.. they are hardly average consumers!!..

Our style becomes more sombre, conservative, casual, step up a pair of 5 pocket jeans. Our savior in a recession! Chin up people, it will blow over soon enough and we will surface with integrity, wisdom and a thirst for the drama that is true couture fashion... In the mean time, go and buy yourself some good jeans....