This one is hard to explain.... but I will try.
Finding Selvedge as you roll up the hem of a vintage pair of jeans is like realizing the tooth fairy has come when you were a kid... Pure joy! This may be a geeks obsession, but its a quest I will never tire of.
Of course brands offer selvedge in their range new and I would defy anyone not to be seduced by the authentic nerdiness of such a purchase. But for me, its all about getting dirty at a flea market and hitting the denim jackpot!.. LUSH..