On the old school brands the formula has been the same for yearssssss... Ripped hunk of a man with a nubile, hot, sexy girl draped over him with little else on but the jeans they are selling.
Sexual imagery in advertising is a very powerful tool, and where better to place it than in the world of denim....
 |
However.... the times are changing. The use of increasingly explicit imagery no longer shocks the consumer, its almost become commonplace and for me.. Its getting tired! We are not all sat at home drooling into our Grazia's!! Are we???
There are brands out there that let the product do the talking.. and how refreshing is that!!
 |
| Current Elliot |
 | ||
| Nudie |
 |
 | ||
| PRPS |
And it must be said.. I'm a sucker for a beard right now!.. Loving your work dudes.
No comments:
Post a Comment