Monday, 19 December 2011

Virtual Rising...

I have booked the day off work today. My mission is to complete ALL Christmas shopping, so why am I still sat here in my pyjamas?? Answer: There is no chance I am going to traipse around London in the rain, fighting the crowds when i can sit here in luxury (cup of tea in hand and cat on lap!!) in front of my mac, browsing the world wide web! What a miraculous discovery!!..

Anyone working in retail will know internet sales are growing year on year. With the new generation of social networking- Facebook/twitter/tumbler/blogs its easier than ever to spread marketing campaigns and sales promotions which of course reflects the traffic to our sites and subsequently our sales!.

Top 5 retailers on Facebook:

Zara= 10,738.378 fans
Burberry= 9,945,914 fans
H&M= 8,847,902 fans
Gucci= 5,730,092 fans
Louis Vuitton= 4,541,963 fans

Wow.. right!?!!!.. There is huge potential to build further, as long as you have the newest App to send out! As a complete technophobe my mind boggles as to what else can be achieved but one thing is sure, invest in a computer whizz if you want to beat the competition!!

No matter how nice it is to shop from home, I do worry for the future of our British high street, yes you can get everything delivered at a touch of a few buttons but wont we miss the whole store experience? Trying on clothes/feeling the quality checking out the visual merchandising and generally getting inspired? Where else is better than London at Christmas??.. Got to run, off to Liberty... Wish me luck!!

No comments:

Post a Comment