Monday 19 December 2011

Virtual Rising...

I have booked the day off work today. My mission is to complete ALL Christmas shopping, so why am I still sat here in my pyjamas?? Answer: There is no chance I am going to traipse around London in the rain, fighting the crowds when i can sit here in luxury (cup of tea in hand and cat on lap!!) in front of my mac, browsing the world wide web! What a miraculous discovery!!..

Anyone working in retail will know internet sales are growing year on year. With the new generation of social networking- Facebook/twitter/tumbler/blogs its easier than ever to spread marketing campaigns and sales promotions which of course reflects the traffic to our sites and subsequently our sales!.

Top 5 retailers on Facebook:

Zara= 10,738.378 fans
Burberry= 9,945,914 fans
H&M= 8,847,902 fans
Gucci= 5,730,092 fans
Louis Vuitton= 4,541,963 fans

Wow.. right!?!!!.. There is huge potential to build further, as long as you have the newest App to send out! As a complete technophobe my mind boggles as to what else can be achieved but one thing is sure, invest in a computer whizz if you want to beat the competition!!

No matter how nice it is to shop from home, I do worry for the future of our British high street, yes you can get everything delivered at a touch of a few buttons but wont we miss the whole store experience? Trying on clothes/feeling the quality checking out the visual merchandising and generally getting inspired? Where else is better than London at Christmas??.. Got to run, off to Liberty... Wish me luck!!

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